Wednesday, April 7
 |
YOOX CAMPAIGN OUT!!!  |
YOOX.COM APRIL COVER choose april from the dropdown menu.
INTERVIEW: ALBERTO @ YOOX.COM
when my campaign came out i called up alberto at yoox.com and asked him if it would be possible to see
the work in progress pages. alberto is the mastermind behind every yoox.com campaign. he is the graphic
king who directs the design of every yoox.com campaign.
DIGITAL CLOTHING
Q: Hi alberto! When is my campaign out!!!???
Alberto: Hi, I'm listening the sound of your body, hope that you like [the photo].
(i look at the attatchment to the email AND THERE IS THE PHOTO!)
Q: alberto, what inspired you to make me a musical instrument?
A: I saw in your body something really similar to a musical instruments....
then.. you are not a bug but a violin, a body who brake the sound of a musical instrument's...
mantaining the harmony and the tension....
Q: what was the story playing in your mind that lead you to make music with me?
A: A Wonderful ADAGIO!!
you can see alberto's musical thinking by cliking below:
